Dynamics of customer interaction on social media platforms
نویسندگان
چکیده
منابع مشابه
Customer and Firm Interactions on Social Media
Social media platforms are becoming desired and efficient communication channel in a variety of markets. As a result of that, fan pages on social media platforms are now playing a central role in customer-firm interactions and firms are scrambling to come up with social media strategies for their stakeholders. Extant research largely focuses on marketing on social media platforms and effect of ...
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ژورنال
عنوان ژورنال: Electronic Markets
سال: 2016
ISSN: 1019-6781,1422-8890
DOI: 10.1007/s12525-016-0227-0